We view our customers as contemporary adventurers, enticed by exploration while chasing authentic experiences that ignite their passions—whether it's fly fishing in the mountain streams of Montana, snowboarding the steep slopes of Whistler, or scuba diving in the reefs of the Florida Keys. You are the storytellers, weaving tales of discovery, venturing off the well-trodden paths, and uncovering the hidden gems of less-explored destinations.

“We believe less is more. That’s why every design is released in limited runs of 250 — made to be worn, not repeated.”